Marketing Mix Apple Essay Example for Free

Marketing Mix Apple Essay In the economy, the marketing has an important position which decides almost the success of the company or the brand. Most of well-known brands in the world also have a good marketing plan; Apple is the best example for having excellent marketing strategies. In this essay, the marketing mix strategy of Apple will be discussed to understand how Apple makes their high value in more details. The first thing to take account into marketing mix strategy is the product. As already known, Apple is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sell consumer electronics, computer sofware, and personal computers. Apple provides the customer a wide range of product that covers many field of technology. For instance, the most special invention of Apple is Apple Macintosh, they have many kinds of Mac with many different size and options of configuration. Moreover, IPod was known as the first mp3 player of the world. It is not only the mp3 player but also the symbol of music fashion. Until now, IPod still affects gradually to market of mp3 players. In addition, in the last five years, Apple has created new-brand market for smartphone with their special product – IPHONE. From IPhone 2G, 3G, 3Gs, 4G, 4Gs to 5G, IPhone always make a big wave to the technology world. That proves products of Apple always have strong range to the technological market. What is more, another invention of Apple that also makes a new move of technology is IPAD. It leads for a new century of tablet. Now IPad may be known as the best tablet in many customers’ s mind. Beside that, Apple gives their customer many other products such as iTunes, accessories, and service. Second, price also is important part of marketing mix strategy. The price of all products of Apple is now low compared to their competitor’s product’s price but there is a reason for this issue. Apple is the premium brand that does not compete on price. They may dominate the market even though their price may be quite high in some countries. Generally, Apple is proud that their products is union between technology and liberal arts so they not just sell products, they sell art. IPhone, Ipad, and IPod also are symbol of fashion. In conclusion, the price of Apple’s product is made for their customer’s value. The next is place. Apple’s headquater is located at Infinite Loop, Curpetino, California. They have over 200 retails around the world. Major cities have at least three big stores, more important, the customer not only purchase products but only can test them, receive supported imformation, and they may not buy products if they do not want. This is the key of success of Apple to satisfy their customer. Finally, promotion create difference of Apple’s marketing mix strategy. Apple just use launching new product to promote their products with their great ability of presentation of Apple CEO – Steve Jobs. Moreover, Apple does not join CES exhibition or any advertising. In addition, Apple made a big unchangeable symbol in customer, therefore, the customer always compare their product to their competitors’s prodcuts. It is indirect to promote for Apple. Beside that, the online Apple store offers free ship for the orders over $50, iTunes gift card, and special discount for refunished products. In conclusion, marketing mix strategy creates the brand of Apple. There is a wide range of product such as Iphone, Ipad, Ipod, and Mac with suiable price for their prenium brand. They have big network of great retail and unique promotion. Reference: www.wikipedia.com www.marketingteacher.com

Personal Goals Essay Example for Free

Personal Goals Essay My goal in life is to become a neonatal nurse practioner; this not only accomplishes my long-term professional goal but a long-term personal goal as well; I want to provide for my family, and set an example for my children. To teach them that if they work hard and never give up they can accomplish anything. My professional short term goal is to be able to stop my two in the morning paper route and become employed by the local children’s hospital; giving back to a wonderful profession that helped me when my two littlest were in the NICU. My personal short term goal is to pass my courses as they come here at University of Phoenix, and gain the necessary knowledge to become the best nurse and mother I can possibly be. The skills I need to accomplish these are good time management, attention to detail, compassion, and persistence. I hope to be able to pass these qualities on to my children, but also use them in my professional life as well. To accomplish these goals there are a lot of milestones to achieve along the way. First I had to receive my ADN-RN degree; this was something I did not know if I could accomplish. With the loving support, understanding and help from my family I graduated and made the Dean’s list, all while pregnant, working a full time job and taking care of 4 other children. Next milestone, after six years, was deciding to back to school to obtain my BSN, this too will be an uphill climb but I will accomplish it. It took me forever to get all the paper work in order, get the financial aid needed, get my transcripts from my other university, but through it all I was helped by the wonderful staff here at University of Phoenix. After all that are my Masters degree and my NNP license my final milestones as my professional goals are concerned but just the beginning of the rest of my career. Along the way my personal milestones will be to get into a house that I do not rent, watch my children go off to college themselves and enjoy the peace and quiet of an empty house. By doing these things, taking one step at a time and enjoying he moments I will be gaining the necessary skills to not only be a great nurse but a great teacher to my children; good study habits, time management, determination, and will to accomplish the goal at hand will be needed in both my profession and as a mom. According to Anonymous 2002, â€Å"nearly 40,000 low-birth-weight babies are born each year in the United States, there will continue to be a market for neonatal nurses. † This saddens me to think of all the babies in the NICU, but also reassures me that I will always have opportunity to be employed and able to take care of m y family. Salaries vary by region but may start â€Å"in the upper $30’s to $40’s† (Anonymous 2002). This financial security will allow me to not only support my family, get a house of my own, but also continue my education with minimal stress. Putting in my due diligence not only academically but personally helps alleviate doing everything last minute. By setting aside a few hours a day for rigorous studies allows me to budget the rest of my time accordingly between my children, me and research to improve my career. I recommend a planner or calendar of some sort to keep you accountable for how your day is spent. Remember the dishes will be there, the laundry will eventually get folded, the paper will get written but time with your family can never be replaced, so make sure to schedule that time as well. It helps sometimes to step back regroup and get a perspective of why you are doing this and relax. According to Harvey and Leslie (2006) â€Å"†¦senior neonatal nurses can do much to develop an evidence and research culture on units and to guide program development. † This milestone is also a great goal of mine, to be able to make a difference in neonatal evidence based practice. To apply my knowledge, do research, better a prognosis and pass it on to the next generation of nurses. This should be a goal of every nurse to improve the medical field while being advocates for our patients. By building good time management skills now while I am still in school will help me prepare to continue doing so in my professional and personal life. In Harvey and Leslie (2006) it also states, â€Å"by developing a substantial community of people embedded in clinical settings and universities who can address these diverse issues surrounding research leadership, neonatal nursing will move to a new era of evidence based practice. In conclusion, I want to make a difference this is my short and long term professional and personal goal. To help my fellow student succeed in their endeavors when possible, but to also see my own children grow, prosper and head out into the world themselves. Cappleman (2004) describes â€Å"the process of initiating, maintaining, and eventually terminating the professional-family relationships. † I want the families to be comfortable talking with health care professionals as people not just doctors and nurses; to ask questions, learn how to care for their infants on their own. Cappleman (2004) witnessed â€Å"teaching mothers how to interpret their infants’ behavior, and helping them to acquire skills in caring for them, are therefore essential nursing activities. † I recommend becoming more than just a nurse to our patients; become a confidant, friend, mentor, shoulder to cry on giving them the necessary tools to eventually take care of themselves, but also making them feel comfortable in asking questions and talking to us when necessary. By breaking down these barriers we not only care for the medical needs but emotional and psychological as well. When we allow ourselves to become in tune with our patients by sharing of ourselves, our fears it shows that we are people too. This allows us to be more caring and sincere in our personal lives to show compassion and understanding for those around us. Although there is no formal training, time management issues, obstacles and milestones I have accomplished with difficulty, and more to come, my goal remains to become a neonatal nurse practioner, be an example to my children and make a difference in the world.

The General Crisis In The 17th Century History Essay

The General Crisis In The 17th Century History Essay The period of crisis that happened in Europe in the seventeenth century was one of the toughest in history. After the process of expansion and growth experienced during the fifteenth and sixteenth centuries, Europe found itself in a deep crisis that lasted nearly a century. A crisis that was characterize by various features, foremost the demographic, because after the late Middle Ages the population had increased steadily; until it stops abruptly in the sixteenth century even to recede in many places. Other reasons that were attributed for causing this crisis included hunger, wars, revolts, politics, plagues and climate changes. Eric Hobsbawn argues that on the big picture, it was economic and social forces that created this mid 17th century crisis. On the other hand, Trevor Roper emphasized that the main causes for this crisis were the religious and political conflict. Although both arguments can be valid and were present in this disaster, I believe that the root causes of this cris is were religious and political differences, which ultimately led Europe to have economic and social conflicts as well. One important example of this crisis is the thirty years war. It was a war that took place in central Europe (especially in Germany) between 1618 and 1648, in which the majority of the great European powers intervened. This war would mark the future if the European continent in the centuries to follow  [1]  . The origin of this war goes back to the Peace of Augsburg, which basically stated that the religion of the ruler of the land will be the religion of the people. This resolved the conflicts between the Catholics and the Protestants for a while, but due to the diverse religions practiced in the German states, it did not solve the underlying religious issues definitively. Just by analyzing the phrases above, we automatically get the sense that it was religious conflicts the root cause of this war. This is confirmed by the event that sparked the war, the revolt in Bohemia. In this revolt, member of the predominantly protestant bohemian legislature threw two catholic government o fficials pot the window, as a sign of protest against the religious policies of the newly elected king, the catholic Ferdinand II  [2]  . However, the Catholics defeated the protestants, and this leads us to another example of religion causing the 30 years war; the intervention of the Danish and then the Swedish. This happened because of the fear of these kingdoms that their sovereignty as protestant lands was threatened by the Catholic success in the war, and also because the declarations of the king Frederick V, where he said that all Europe should be back to Catholic. Nevertheless, at this point the Catholics are still winning the war, and this catches the awareness of Cardinal Richelieu, who was the chief minister of King Louis XII of France. From this point on, this religious war becomes political, because even though he was catholic, France decides to join the war and help the Protestants. The reason for this was simple, balance of power; the French felt that Habsburgs hav e gained too much power and they did not want just one great power to control Europe  [3]  . This war is a great example of how religious and political reasons shaped this European crisis, and how these events led to the economic and social problems that a war brings, in order to fund the war with money and men. After all, this war was ended with the Treaty of Westphalia; which ironically ended up being like the treaty of the peace Augsburg that stated that the religion of the prince is the religion of the people. The political effects of this war were very traumatic as well, first it weakened the power of the empire, and the individual territories of the Germany gained more autonomy even than before the war  [4]  . Another problem that rose during this crisis was the war of the three kingdoms. This is another great example to argue that Trevor Roper was correct in explaining the main cause of the crisis. This war happened after England, Ireland and Scotland became united under the power of only one ruler. This was possible because, since Queen Elizabeth of England had no direct heir to her throne, the next in line was James Stuart, the king of Scotland  [5]  . So what types of problems this created? First, James was a firm believer of the divine right monarchy, which basically means that he was placed there by god and does not have to report to anyone else. This belief did not bring many problems to other nations; however, the fact that England had a parliament created a lot of political tensions in this era. Expanding upon this, the wealth that the members of the parliament had acquired from the agricultural innovation, the expansion of their land and sheep count, increased this problems e ven more, because they now wanted to match their political power with their economic power. The fact of this happening brings us back to our thesis, and shows a religious problem becoming political, which ultimately becomes social. I argue this because the parliament starts to have power from the times of King Henry, when he needed their approval to separate from the Catholic Church (religion). Years after, this backfires to King James, because it gave more authority to the wealthy parliament, and clash with his ideals of divine right and absolutism (Politics). Subsequently, creating a lot tension and confusion among the people of the three kingdoms, whose laws and taxes kept changing as the power of the monarchy and the parliament would fluctuate (Social)  [6]  . To further support our point, we can cite the historian Paul Hazard, who coined the term crisis of the European consciousness to define an ideological crisis that could be found in the intellectual ambient of Europe after the wars of religion  [7]  . This is a valid argument since it is logical to believe that religious conflicts could rupture the emotional stability of a society that is very much influenced by god and religion. The raise and growth of new religions that differed in many matters with ancient Catholicism brought into the map many thinkers that challenged even more the traditional beliefs.   Intellectuals such as Descartes, Spinoza, Leibniz, Locke and Newton share a common time, it can even be dated astronomically with the famous Halleys comet of 1680 which allowed Pierre Bayle drafting its Charter, and use this to make fun (in a way) at the Religious superstitions and affirm that knowledge must be constantly proven and updated  [8]  . However, this eventuall y created some social problems, since most of the universities and teaching centers were controlled and had the patronage of the church, being either catholic, like the Jesuits, or protestants. This is another example of how religious conflicts (Trevors argument) happened first and the led to social problems (Hobsbawn argument) Possibly the best example of the religious and political causes of this crisis was the glorious revolution. Going back to the origin of the problem, old King James II was a Catholic that had already irritated the parliament by relaxing the restrictions on the Catholics and allowing them to hold positions in public offices  [9]  . Nevertheless, James was old and next line for the throne was his daughter Mary, a protestant that was married to William of Orange; so the parliament does not really take any action. However, things turn ugly after James II has a son that would mean the continuity of Catholic rule in England, which the parliament would not allow. This caused the glorious revolution, and causes James to escape to France with his son, and William of Orange is invited to be king of England  [10]  . It is interesting to see how the biggest political problem that King James II had was the fact that he was catholic; once again religion. In addition, the fact that the parliament is the one that invites William to be king summarizes the amount of power that he would have, which as we can see, was very limited. He was given many restrictions, such as the obligation to be an Anglican, he was not allowed to have a standing army, he was not allowed to veto a parliament act and there was no arbitrary arrest  [11]  . Based on this, comes a liberal social movement that will support the ideas of the parliament in a way, and moves England even further away from absolutism. A leader of this movement is John Locke. We can see in his Two treatises to the government his idea of the natural right to live, which basically states that we all have a right to liberty and the possession of property. Moreover, if the government does not protect the natural right to live of the people, they can reve l and a demand a ruler who does not violate their rights  [12]  . Trevor and Hobsbawn use the Fronde in France as another example of the general crisis. It begun because of general discontent of the people. His beginnings were based on the economic crisis and increasing the tax burden generated to address the cost of participation of France in the Thirty Years War. Its most direct cause, however, can be found in the means used by the monarchy to raise taxes. With the arrival of the regent the people expected the monarchy to cut rates, but not so: Cardinal Mazarin thought that France could support the war and did not let up the pressure. In addition, the Parliament of Paris tried to limit the power of King Louis XIV and also the nobility felt threatened by the king and wanted more of a voice in the government. All of the causes of the Fronde have political implications to it. Even If it is argued that the raise of the taxes was a social problem, it was a political decision to raise the taxes for war and specially to actually enter the war, with the ideals of balance of power  [13]  . In conclusion, the general crisis was characterized by a series of wars, revolts, decline of population and political and social changes that in many cases could have been avoided if the right precautions would have been taken. However, the fact Europe was undergoing a time political absolutism (at least that is what the rulers intended) and the close relation between church and government, made it impossible to avoid the conflicts. The numerous wars that happened (all for political and religious reasons) aided by plagues and diseases, caused the first decline in the population after the middle ages, therefore creating social and economic problems in the region. This is the reason why I believe that Trevor Roper was right by saying that the root cause of the crisis was political and religious (decisions to go to war, monarchs selected for their religion, etc); which then led to economic and social problem(increase of taxation, price revolution, and decline in population), aggravating even more the situation.

The Publishing Career of Isabella Whitney Essay -- Author Writer Isabe

The Publishing Career of Isabella Whitney The English Renaissance was a time of great literature. The world was changing and people were exploring their boundaries. In a time of such opportunity, women were often excluded. For instance, it was very difficult for women to receive education. Even if they did, it was extremely difficult for them to be accepted as writers and nearly impossible to have their work published. Only a small number of women writers succeeded in having their works published because of the many social barriers. One of the few women to overcome these obstacles was Isabella Whitney. She grew up in a middle-class family in Cheshire, England. Little is known about her family except that she was the sister of the Protestant poet Geoffrey Whitney, who wrote Choice of Emblems (Todd). She worked for aristocratic households where she encountered many opportunities to learn, but she was never formally educated (Krontiris). In addition to this self-education, she spent a lot of time reading, which enriched her knowledge. During the Renaissance, it was looked down on when women read anything other than the Bible. People thought that women must have Divine intervention to guide their interpretations of literature; if they did not they were looked at suspiciously (Krontiris). This shows that during the English Renaissance women were viewed as being basically incompetent. They were not thought of as even being capable enough to read something and interpret it for themselves. Knowing this, Whitney had a lot of obstacles to overcome in order to be a successful poet. She tried to avoid criticism in many different ways. For instance, Isabella Whitney was the first professional woman poet in British literatu... ... make a way for themselves. It is strange to think about what the world would be like today if not for women like Isabella Whitney. If not for her, women might still be prohibited from publishing their written works. She and the women who followed in her footsteps created the opening of minds that allowed the possibility of women’s equality to men. I am sure Whitney had no idea the impact she would make not only on literature, but on women, and the world. Works Cited Clark, Danielle. The Politics of Early Modern Women’s Writing. England. Pearson Education Limited, 2001. Krontiris, Tina. Oppositional Voices: Women As Writers and Translators of Literature in the English Renaissance. London. New York: Routledge Publishing, 1992. Todd, Janet. British Women Writers A Critical Reference Guide. Continuum New York: Continuum Publishing Company, 1989. The Publishing Career of Isabella Whitney Essay -- Author Writer Isabe The Publishing Career of Isabella Whitney The English Renaissance was a time of great literature. The world was changing and people were exploring their boundaries. In a time of such opportunity, women were often excluded. For instance, it was very difficult for women to receive education. Even if they did, it was extremely difficult for them to be accepted as writers and nearly impossible to have their work published. Only a small number of women writers succeeded in having their works published because of the many social barriers. One of the few women to overcome these obstacles was Isabella Whitney. She grew up in a middle-class family in Cheshire, England. Little is known about her family except that she was the sister of the Protestant poet Geoffrey Whitney, who wrote Choice of Emblems (Todd). She worked for aristocratic households where she encountered many opportunities to learn, but she was never formally educated (Krontiris). In addition to this self-education, she spent a lot of time reading, which enriched her knowledge. During the Renaissance, it was looked down on when women read anything other than the Bible. People thought that women must have Divine intervention to guide their interpretations of literature; if they did not they were looked at suspiciously (Krontiris). This shows that during the English Renaissance women were viewed as being basically incompetent. They were not thought of as even being capable enough to read something and interpret it for themselves. Knowing this, Whitney had a lot of obstacles to overcome in order to be a successful poet. She tried to avoid criticism in many different ways. For instance, Isabella Whitney was the first professional woman poet in British literatu... ... make a way for themselves. It is strange to think about what the world would be like today if not for women like Isabella Whitney. If not for her, women might still be prohibited from publishing their written works. She and the women who followed in her footsteps created the opening of minds that allowed the possibility of women’s equality to men. I am sure Whitney had no idea the impact she would make not only on literature, but on women, and the world. Works Cited Clark, Danielle. The Politics of Early Modern Women’s Writing. England. Pearson Education Limited, 2001. Krontiris, Tina. Oppositional Voices: Women As Writers and Translators of Literature in the English Renaissance. London. New York: Routledge Publishing, 1992. Todd, Janet. British Women Writers A Critical Reference Guide. Continuum New York: Continuum Publishing Company, 1989.

LAN :: essays research papers

INTRODUCTION In our changing society as companies vie to stay alive; many have begun redefining their business strategies, so as to make accessibility to global and internal information easier for their employees. In order that business provide superior services than their competitors, Human Resource professionals strongly believe, that is closely linked to people's attitude about work, the evolution of employment-related laws and sociological tends. They must recognise the dynamic relationship between strategy, people, technology and the processes that drive organisations. In so keeping, SAM's Paper Manufacturing Company Limited, in trying to manage the challenge facing today's organisations, change, given the rapid advances in technology, increased globalisation and the ever present need to assure quality service and contented workers, has proposed internet access for all workstation end users. As organisations grow and develop, external and internal pressures result in changing needs. Systems and practices must be organised so that they continue to fit an organisation as its needs changes. As a result, the strategic and implementation plans are the overall blueprints that define how an organisation will deploy its capital resources, budgetary resources, and technological resources in pursuit of its goal. In providing the Internet access, research would be carried out into the type of infrastructure that is required in providing an effective Internet access service to the employee. The types of infrastructure that need to be investigated are: - <Tab/>Broadband Technology. We would look specifically at Asymmetric Digital Subscribe Line (ADSL), which is a technology used by telephone companies to provide high band with services (faster internet and data speeds) to the home and business using existing telephone cabling infrastructure (See Appendix 1). <Tab/>Routers As its name implies the router serves as a routing switchboard. It connects two or more networks and forwards data packets between them. <Tab/>Microsoft Exchange This would facilitate internal and external e-mails <Tab/>Monitoring and Managing Internet Access Techniques and products for monitoring, controlling and managing Internet access, such as "Web use reporting" which is software used to monitor and report on how a workforce uses its access to websites. In giving right of entry to an abundance of information, via the Internet, to all employees, management has taken into consideration the serious negative cost, which may occur, to both security and productivity of the employees. They have developed and put in place policies that take into consideration the use of firewalls to shield our Local Area Network (LAN) from unauthorised access and the use of Anti Virus products to prevent infection.

Free Essay - Nora in Act 1 in Ibsens A Dolls House :: Dolls House essays

The Character of Nora in Act 1 of A Doll's House The character of Nora, of Isben's A Doll's House, is particularly difficult to interpret. Her character is constructed by the combination of a number of varying traits.  Ã‚   Throughout Act 1 her ambiguity is particularly prominent. Her frivolous, playful moments are readily followed by moments of practicality and astuteness. It is not surprising that Nora is such a changeable character for she is constantly interchanging between three main roles: a supporting wife, fundamental mother and sexual being. Ibsen uses the metaphor of a doll inside a doll house to portray Nora's attempt to become an individual while confined inside a male dominated world. Her wish to become self motivated is obstructed by Torvald's power over her.   Nora's home is the realization of domestic bliss, preserved and presented like "A Doll's House." Lacking experience of life in the real world and oblivious to the outdoor hardships, Nora is vulnerable. She enters muffled in protection from the outside, portrayed symbolically through her coat, scarf etc. Immediately, Nora appears childlike and coquettish. She orders Helene in an excitable tone to hide the Christmas tree as the children "mustn't see it till tonight." Nora's secretiveness   in wanting to hide the tree, extends further, and is a constant theme. Following Torvald's light- hearted interrogation with regard to whether she has had any macaroons, she becomes nervous and lies, "No Torvald, I promise...No No...Torvald I swear." Of course, this is particularly important as the entire play rotates around Nora's "big secret."   With the entrance of Krogstad, Nora's sense of fun abandons her. Her attempt to enforce her social superiority over him is genuinely intimidated. In her ambitious attempt to be superior she states "one isn't without influence". However, within moments she is forced into pleading "Mr. Krogstad, I don't have any influence." Nora's stereotyped roll as a doll confined to a doll's house constantly being fathered by Torvald encourages her childlike manner. However an entirely different contradicting side to Nora's character is revealed when Nora explains exactly what she did "for Helmer".   Although Nora is a woman who shirks or is probably unaware of her responsibilities (particularly with regard to her children who are under permanent care of Ann- Marie) here she has, apparently, fulfilled something of her duty as a wife.   Her personal attitude to her action, which in her mind saved "Torvald's life" is very childlike.

Oxford Guide to British and American Culture Essay

I would like to talk about the culture dictionary, more specifically about the Oxford Guide to British and American Culture. The importance of such dictionaries became unquestionable when the culturological approach to the study of languages appeared. This approach means the unity of the language and culture. To acquire a language, a person should have the knowledge of special features of communication, behavior, people’s mind, habits, values, traditions in the country which language he/she learns. Surely, the history and specific features of the particular country are embodied in its language. A language is a part of a culture. So the more you know culture of a particular country, the more you understand its language. In the most of dictionaries you can find cultural information and culture words. For example, â€Å"Whitehall† and â€Å"fly-fishing† in the Macmillan Dictionary and Thesaurus online, â€Å"Big Ben† in the Longman Dictionary of Contemporary English online. КÐ °Ã'€Ã'‚Ð ¸Ã ½Ã ºÃ ¸ Ð ºÃ °Ã'€Ã'‚Ð ¸Ã ½Ã ºÃ ¸Ã¢â‚¬ ¦.. But if we compare these words with the same words in the Oxford Guide to British and American Culture, we will see that the second dictionary gives us more information and explanations about particular words and even gives us a lot of illustrations. So I would like to talk about this dictionary. It is published by the Oxford university press. This is the most up-to-date Guide to British and American culture that gives us an insight into what’s important in both countries today, what’s popular, and what people feel strongly about. It’s written for learners of English, in language that’s easy to understand. This Guide includes 10 000 entries of such areas as history, monuments, legends, festivals, music, food, shopping, literature and so on. It also includes special entries with extra vocabulary on topics such as advertising, football, beer and soap operas. This vocabulary is highlighted in dark type. So let’s look at entries of this dictionary and find out what information we can find there. Entry words or phrases are in dark type. Almost Each entry has grammar information. ( a part of speech, if it is a noun (countable or uncountable, plural or single, if it is a verb, transitive or intransitive), information about the usage of this word or phrase. Many words have the derivatives section which is marked by the special symbol. Many words have a transcription and in some entries we can see both British and American pronunciation. And we can see the information bout a stress. Many words have subject, regional or stylistic labels. If we look at some entries we can see the number in round brackets. It indicates what sense this meaning refers to. For example, the word Manhattan in this entry has the number one. It means that this word is given in the first sense. Many entries have words that are marked by the special symbol ( a star). It indicates an item with its own entry. In this dictionary there are special notes that can help to find out not only the meaning of a particular word but also offer the vocabulary on this topic. The vocabulary is highlighted in dark type. Above some head words we can see numbers. They distinguish separate entries for people, places, etc with the same name. In entries that give the information about people we can see numbers in round brackets that indicate birth and death dates or birth of a living person. In this dictionary there are a lot of â€Å"dummy† entries referring to main entries elsewhere. It can help to find a particular word if you know only its abbreviation. Also the entry gives information about an abbreviation. In some entries there are variants of head words (entry words) and explanations of uncommon words used in entry. There are a lot of examples of their usage in italic type. Many words have many senses. So in entries we can see separate numbered parts. In entries there are cross-references to contrasted entries and related entries. Also this dictionary is very good because it has a lot of illustrations and well-known quotations associated with a character or a person and extracts of famous poems. In this Guide there are boxes with additional information. In entries we can see cultural connotations. Inside front cover we can find information about abbreviations, symbols and labels used in the Guide. Inside back cover there is information about pronunciation and phonetic symbols. In this Guide there are colour pages on history and institutions of Britain and the USA (Maps, history, political parties, education, the Legal System and so on) Using this Guide you can get ideas of what to read. You can choose from lists of books that won the Booker and other prizes plus suggestions for further reading. In conclusion, Id like to say that the Oxford Guide to British and American Culture is a great choice for people who want to find out as much as possible about the culture of Great Britain and the USA without visiting these countries.