Retail marketing strategy Essay Example | Topics and Well Written Essays - 2000 words

Retail marketing strategy - Essay ExampleThe entrepreneurs behind these ventures risk their capital, invest their time and make a alert by offering consumers something they need or want. Most retailing involves buying merchandise or a good from a manufacturer, wholesaler, agent, importer or other retailer and selling it to consumers for their personal use. The price charged for the goods or services covers the retailers expenses and includes a profit. Each year, this vital sector of the UK economy accounts for about 08 percent of our gross subject field product--more than $1 billion.. Most are store retailers, though there are other types of enterprises--such as e-commerce, mail order, automatic-merchandising (vending) machines, direct retailing (door-to-door and home party sales), and service providers. There are a considerable number of commentaries on the changing food for thought retailing sector in UK. The sector is seen as being at the fore front of change and the leading f ood retailers are amongst the largest companies. Growing concentration in the economy has been associated with the increasing power of multiple retailers and a mitigate in the strength of the co-operatives and independents. The rise of the multiple retailers particularly through economies of scale and replication has produced a situation where only a handful of companies dominate food retailing. Currently the leading food retailers are Sainsbury and Tesco with Safeway in third place.